One thing that I’ve learned over the last year is to make money you need to spend some money. It is always good to invest back into your business and buy tools that can help automate processes or keep track of things such as inventory or income/expenses. I have tested A LOT of tools over the last year and below is what I now use EVERYDAY in my business.
We used LegalZoom to obtain our business license. I’m sure we could have saved some money and done everything ourselves but LegalZoom did an awesome job walking us through the process.
Software / Online Tools:
Email Service Provider
You need to be collecting emails from day 1 of your online business. Aweber is the best email collection company out there. We like it better than Mailchimp (which I used for over a year) and other companies. I made the switch to AWeber a few months ago and have never looked back. Collect emails, organize your lists, automate your newsletter, and more. Simply put: AWeber is the backbone of our online business and should be yours too. Highly recommended.
Social Media Scheduler
One way to make you more efficient in your business is to schedule your social media. I use Post Planner to schedule all of my Facebook posts. This allows to me to be present everyday on social media and not get sucked into the time suck that Facebook can be. I still get on a few times a day to respond to people because you can’t automate everything and still build relationships with people.
Bluehost is my go to when it comes to website hosting. I currently have eight sites hosted through Bluehost have never had an issue.
I use E-Junkie to facilitate the process of checking out for one of our digital products. Once the payment is collected it delivers the product or redirects to another page where the product or course is located.
We us Paypal to collect money from anything purchased on our websites. Simple to use and the money can be easily moved around on our end.
Leadpages lets you create sales pages that convert, fast. Awesome templates and backed by data from thousands of internet marketers. Also a great tool for email collection, delivery, and more. Leadpages saves you time and makes you money. One of the most important tool in our toolbox.
The best photo editing tool online. Great for adding text to images, creating Facebook ads, making images for Pinterest and more. Who needs photoshop!
We recently stumbled upon Quickbooks Self-Employed and it is awesome. It helped us figure out how much income we had this year and how much we’ve had in business expenses. It then calculates the estimated quarterly taxes you should pay. A powerful tool and we’re only paying $4.99 a month.
Organization / Storage
This task management app allows me to stay on track with all the tasks I am responsible for.
Most of my scripts and notes for my business are located in Evernote. I love how they’re stored in one place and are easily tagged to be able to find them quickly.
Dropbox is a must for an online business. I store all my graphics and documents that I use everyday. Dropbox syncs across all my devices so I can access my content from anywhere.
Both Keynote and Pages are awesome apps to build ebooks, lead magnets and other digital products. Just build the product and export as PDF.
This app is a must. With so many online accounts it would be impossible to memorize passwords for each one especially since you should never use the same password twice. Go to www.onlinesecuritystrategy.com to see why. I can create strong passwords quickly and then have the app fill enter them when I access a site.
We use YNAB to budget both of our personal and business accounts. YNAB allows you to budget enough to get you one month ahead of your expenses.
I opened an investment account with Wealthfront a few months ago and have been please with the return on investment so far. Your funds are automatically rebalanced to get you the best return.
A few years ago I was going through PCs like they were candy. I was tired of buying a new PC every 6 months to a year. In 2010 I bought a MacBook Pro and it lasted 5 years. I just recently upgraded to a MacBook Pro with Retina display. It is so much thinner and lighter than my old one. I love this computer.
I hook my MacBook Pro to two monitors to give me a three monitor display so I use a wireless keyboard since the laptop is off to the side.
I use the Magic Mouse for the same reason. This is hands down the best mouse on the market.
I use this webcam because it is a little better quality than the webcam in the MacbookPro. It is a must for Skype and Zoom calls.
I originally wanted to go with Apple Thunderbolt Cinema displays but I couldn’t justify the cost. I started looking around and I found these monitors. They are super nice and clear and relatively cheap.
Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.